Why this unfathomable kolaveri ?

I read a news item that Dhanush received a surprise invitation to attend a dinner hosted by the Hon’ble Prime Minister to honour the visiting Japanese Premier in New Delhi.It was also mentioned PM is also a fan of the kolaveri song .When the song became a craze among youth and a popular hit in YouTube,I too  viewed the YouTube video .To be honest, I was not so impressed with the song.There is nothing so great about the song or the lyrics. Yet it has gained international acclaim and many new  versions have come out from various sources through out the world.The song could have become a hit, because it is a slow tempo song,can be easily sung by an amateur singer,lyrics is mostly in  English and most people could understand the mood of the song .The fact that every one is easily reproducing the song,after hearing the song once, is the real success formula behind the song. The composition and lyrics are very simple. It is an undeniable fact the song has become a big hit world wide . Instant hits like this are no doubt popular,but they can never become a classic.Classic songs are immortal.A song can become popular for many reasons.I don't think kolaveri is  an immortal song. It is a passing fad. By no means ,I am belittling the song's popularity .I liked the orchestration of the song .

But I have to admit, I was flabbergasted by the reach of the song.It is incredible and incomprehensible. To start with, breaking the language barrier, a Tamil song became so popular in its original version all over India was itself a phenomenon.The spread and popularity of the song was almost viral.The popularity of the song can be gauged by the fact that ,Chennai,Delhi and Kolkatta traffic police are using the song to promote safety rules in huge hoardings .Hoardings with "Why this kolaveri ?caption says wear helmets !. Another Kolaveri hoarding says "Drive without anger" .Kolaveri in Tamil means "killer rage" .I was surprised to watch the Gujarati and Punjabi versions of the song in YouTube.Software professionals have composed a song aping kolaveri as 'Why this delivery di ? .There are Chinese,Japanese and Auckland versions of the song in the internet.Advertisers are also cashing in on Kolaveri fad. A cola company Ad says " Why this Cola veri ? ".IIM Ahmadabad has planned to hold a session on kolaveri di song as part of its course on contemporary film industry.The kolaveri song has air time on BBC radio and MTV .Time and Economist magazine has mentioned about the kolaveri song in their magazine.There is an unfathomable kolaveri among fans of this song.Whatever be the reason,kudos to the kolaveri team for bringing out a hit number.